Communication
Skills Minor
|
The
Communication Skills Minor provides substantial study and training in oral
and written communication and interpersonal relationships beyond the
requirements for General Education. There are 12 units of prerequisites to
the minor. The courses used to fulfill these prerequisites may also be used
to satisfy the Communication in the English Language requirement (Area A)
for General Education. There are 32 units in the minor. At least 16 units
of the minor must be upper-division, and at least 18 of the 32 must have
department prefixes from outside the student's major.
|
|
A. |
Prerequisites
to the Minor (12 units)
|
|
(These
courses satisfy the Communication in the English Language requirement for
General Education.)
|
|
COMM
1000 Public Speaking (4)
ENGL 1001 EPHIL 1xpository Writing (4)
000 Workshop in Clear Thinking or PHIL 1001 Introduction to Logic (4)
|
|
B.
|
Requirements
for the Minor (32 units)
|
|
Complete
the following courses (12 units):
|
|
COMM
1004 Interpersonal Communication (4)
COMM 2200 Introduction to Journalistic Writing (4)
ENGL 3005 Study of Language (4)
|
|
Select
two courses from Group 1, and one course from Group 2, and two courses from
Group 3 (20 units):
Group 1. Written Presentation (8 units)
|
|
COMM
3010 Intermediate News Writing and Editing (4); ENGL 2005 Grammar for
Writers (4), 3020
Advanced Expository Writing (4); MKTG 3495
Administrative Communication (4)
|
|
Group
2. Oral Presentation (4 units)
|
|
COMM
3510 Small Group Communication
|
|
Group
3. Organizational Behavior and Small Group Interaction (8 units)
|
|
COMM
3520 Nonverbal Communication (4), 4810 Communication Theory (4), HDEV 3800
Human Development and Interaction (4); MGMT 3600 Theories of Management
(4), 3614
Organizational Behavior (4); PSYC 3500
Social Psychology (4) (PSYC 3500 and SOC 3500
cannot both be counted in the minor), 3520
Interpersonal Processes (4), 3540
Groups and Organizations (4); PUAD 4830
Organization Theory and Human Behavior (4); SOC 3500
Social Psychology (4) (PSYC 3500 and SOC 3500
cannot both be counted in the minor), 3520 Sociology of Minority Groups (4)
|
|
II.
|
Mass
Communication Minor
|
|
The
minor in Mass Communication consists of 34 units.
|
|
COMM
2200 Introduction to Journalistic Writing (4)
COMM 3100 Introduction to Professional Video Production (4)
COMM 3220 Media Workshop: Print (2)
COMM 3810 Introduction to Communication Theory (4)
|
|
Select
one broadcast workshop from the following (2 units):
|
|
COMM
3231 Media Workshop: Radio (2) or COMM 3232 Media Workshop: Video/Documentary
(2)
|
|
Select
two courses from the following (8 units):
|
|
COMM
3010 Intermediate News Writing and Editing (4), 3102 Television
Post-production (4), 3130 Broadcast News I (4), 3140 Broadcast News II (4),
3160 Radio Operations (4), 3240 Public Opinion (4), 3400 The Ethnic Media
in America (4), 4500 Gender Identity and Representation in Media (4)
|
|
Department
electives (2 units)
|
|
III.
|
Speech
Communication Minor
|
|
The
minor consists of at least 32 units in Speech Communication, of which at
least 20 must be upper division, to be selected in consultation with a
minor adviser. The following courses (20 units) are required for the Speech
Communication Minor:
|
|
COMM
1000 Public Speaking (4)
COMM 1004 Interpersonal Communication (4)
COMM 3510 Small Group Communication (4)
COMM 4201 Comparative Traditions of Rhetoric (4)
|
|
See
also: minors in Advertising; Multimedia (Art Department); and Photography
(Art Department).
|
|
|
Organizational Communication Certificate
|
|
The Certificate in Organizational Communication consists of 28 units and is
for individuals who already have good basic communication skills and want to
perfect and hone those skills. In addition it offers the student a set of
courses that are strongly career oriented. The certificate is very relevant
to individuals who are already in communication-related career positions and
desire both a higher level of communication skills and the accompanying
certificate as vehicles to advancement. It is also particularly appropriate
for two other groups. The first includes those who are on the fringe of a
communication-related career path and want better acceptance as specific
career individuals. The second includes those who are not now employed and
see the completion of a particular program of study from this set of courses
as a certification to potential employers, not only of a higher level of
communication skills achievement but also of their own seriousness of purpose
and commitment to a specific career area.
|
|
|
|
|
|
I.
|
Required
Courses (20 units)
|
|
COMM
3107 Introduction to Organizational Communication (4)
COMM 3510 Small Group Communication (4)
COMM 4107 Relational Communication in Organizations (4)
COMM 4510 Public Relations Theory and Practice (4)
|
|
|
(if
not used to satisfy one of the required electives)
|
|
OR COMM 4520 Advertising Form and Function (4)
MGMT/ENGR 3600 Theories of Management (4)
OR COMM 4207 Organizational Transformation (4)
|
II.
|
Select
two courses (8 units) from the following:
|
|
COMM
3010
Intermediate News Writing and Editing (4),
4300 Intercultural & International Communication (4); 4510 Public
Relations Theory and Practice (4) (if not used to satisfy a required
course); MGMT 3614
Organizational Behavior (4), 3680 Employee and
Labor Relations (4); MKTG 3401 Marketing Principles (4), 3410 Advertising
Management (4), 4225 Sales Training (4).
|
Note: Students who have completed at other schools
the approved equivalent of any of the specifically required five courses
should make additional selections from the electives grouping in order to
offset those units already completed outside Cal State East Bay. Students
who find themselves to be limited in their selection from the elective
group due to the number of approved equivalent courses completed at other
schools should consult with an advisor for this certificate in order to
identify appropriate substitutions to meet the required 28 units in
residence for the certificate.
|
|
|
|
|
Single Subject Matter Preparation Program
|
|
See undergraduate English chapter for Mass Communication and Speech
Communication curriculum in English program.
|
|
|
|
|
|
|
The
course prefix for the following courses is COMM.
|
1000
Public
Speaking (4)
Theory, practice, and evaluation of oral communication. Emphasis on ethical
responsibility, careful selection and development of ideas, and logical
organization of expository/argumentative/ persuasive discourse.
|
1004
Interpersonal
Communication (4)
Study of principles of oral communication in different interpersonal contexts;
dyads, interviews, and exercises in listening and speaking intended to
develop competence in oral communication.
|
1005
Viewing
Diversity (4)
Basic social science approaches to the study of local, national, and global
constructions and representations of cultural diversity.
|
2200
Introduction
to Journalistic Writing (4)
Fundamental theory and practice of newswriting across a wide range of
platforms, including print and digital formats. Three hrs. lect., 2 hrs.
act.
|
2201
Argumentation
and Debate (4)
Applied informal logic and reasoned discourse using forensic debate as a
format for propositional arguments of fact, value and policy. Careful
thinking across personal, professional, and public contexts. Prerequisite:
COMM 1000 or permission of instructor.
|
2250
Sports
and Media (4)
The relationship between mass media and sports in America. Sports content
in the major print and broadcast media, notable careers in sports media,
and relevant social scientific research.
|
2300
21st
Century Communication (4)
Introduction to communication studies survey course covering key ideas,
readings, and areas of concern. Historical and contemporary perspectives on
communication will be examined.
|
2320
Communication
Writing and Design (4)
Writing critically, clearly, and accurately across academic and
professional communication contexts. Includes emphasis on written style,
syntax, punctuation, source citation, and principles of visual design. Three
hrs. lect., 2 hrs. act.
|
2701 Black
and White Photography I (4)
(See ART 2701 for course description)
|
3000
History
and Criticism Communication (4)
Overview of history of communication and media emphasizing origins and
significant developments through the ages. Critical study of media
exploring its effects, roles and dramatic changes brought on by technology
and synergy, and impact of globalization on field in recent years.
|
3001
Introduction
to Communicology (4)
Introduction to study of communicative practices, including the problematic
nature of communication. Issues, concepts, principles, and levels of
inquiry; research protocol; representative scholarship.
|
3002
Communication,
Media and Culture (4)
Exploration of culture as the expression of human agency, hinging on a reciprocal
relationship between communication and culture covering embodied, symbolic,
material, oral, visual, social, and ideological aspects of cultural
studies. Investigates the relationship of technology with communication and
culture.
|
3003
Philosophy
and Theory of Communication (4)
Philosophical and theoretical approaches to communication. Comparisons of
contemporary theoretical paradigms guiding current research. Research
examples within theoretical traditions. Interrelationships between theory and
practice.
|
3004
Quantitative
Communication Research Methods (4)
Study of communication from the perspective of message production and
effects. Fieldwork and experimental methodologies for developing, writing,
understanding and presentation of descriptive and inferential statistics in
communication research.
|
3005
Qualitative
Communication Research Methods (4)
Surveys various methods of qualitative audience research, measures,
analysis, and theoretical definitions of "audience". Students
become versed in the advantages and disadvantages of qualitative approaches
and conduct primary qualitative research and analysis.
|
3010
Intermediate
News Writing and Editing (4)
Basic principles of editing applied to more advanced newswriting. Developing
information from various sources: public records, interviews, speeches, and
meetings. Story structure and flow and current events examination. Prerequisite:
COMM 2200. Three hrs. lect., 2 hrs. act.
|
3020
Public
Relations Writing (4)
News, industry, and PR perspectives on what constitutes newsworthiness;
research, structuring, and writing public-relations materials; grammar and
AP style; and basic desktop publishing/presentation software skills.
Students produce portfolio-quality pieces. Prerequisite: COMM 3220.
Three hrs. lect., 2 hrs. act.
|
3100
Introduction
to Professional Video Production (4)
Principles of producing and directing non-dramatic program materials for
visual platforms, including online television and other popular digital
formats. Theory, application, and practice to include equipment, studio
operations and program formats. Two hrs. lect., 4 hrs. act.
|
3102
Television
Post-production (4)
Production/direction of several dramatic programs, using multiple camera
studio techniques. Online editing and preparing projects for cable
television. Prerequisites: COMM 3100, or consent of instructor. May be
repeated once for credit, for a maximum of 8 units. Two hrs. lect., 4 hrs.
act.
|
3107
Introduction
to Organizational Communication (4)
Analysis and application of theory and principles of human communication in
private and public organizational settings. Historical survey of metaphors
and their influence on organizational practices.
|
3130
Broadcast
News I (4)
Reporting methods for broadcast news with emphasis on field reporting,
producing field stories, organizing the field crew, operation of portable
audio and visual equipment, and editing broadcast news tape. Prerequisites:
COMM 2200, COMM 3100. Two hrs. lect., 4 hrs. act.
|
3140
Broadcast
News II (4)
Application of advanced news writing styles and production techniques for
the electronic media. Prerequisites: COMM 2200, 3100, 3130. Two hrs.
lect., 4 hrs. act.
|
3160
Radio
Operations (4)
Radio production techniques and station operations. Emphasis on audio
production, advertising/sales, copywriting, and station management. Two
hrs. lect., 4 hrs. act.
|
3200
Introduction
to Research Methods in Communication (4)
Theories and methods of conducting research in communication. Basic
assumptions that motivate research and differentiate research approaches.
Quantitative, qualitative, and public-records research. Issues of basic
research design, and data analysis.
|
3204
Reason
in Controversy (4)
Theories of reasoned discourse from Aristotle through contemporary race,
gender and argumentation scholarship. Emphasis on argument models,
reasoning and fallacies, and criticism of argument in public and
professional settings.
|
3220
Media
Workshop: Print (2)
Lab experience in the preparation of materials for print media,
particularly university student publications such as the Pioneer newspaper. Prerequisite: COMM 2200, 3000, 3010. May be repeated three times for
credit for a maximum of 8 units toward graduation; only one enrollment (2
units) may be counted toward the B.A. Communication. Six hrs. act.
|
3221
Media
Workshop: Magazine and Feature Writing (2)
A laboratory experience in publishing for the Internet and the creation of
an annual online magazine. Prerequisites: COMM 2200, 3000, 3010. May be
repeated three times for credit for a maximum of 8 units toward graduation;
only one enrollment (2 units) may be counted toward the B.A. Communication.
Six hrs. act.
|
3222
Media
Workshop: Editorial and Opinion Writing (2)
A laboratory experience in editorial writing for the internet, including
magazine, newspaper and portal uses. Prerequisites: COMM 2200, 3000,
3010. May be repeated three times for credit for a maximum of 8 units
toward graduation; only one enrollment (2 units) may be counted toward the
B.A. Communication. Six hrs. act.
|
3223
Media
Workshop: Advertising and Public Relations (2)
Lab experience in preparation of an advertising and public relations
campaign, partnering with local companies. Prerequisite: COMM 2200,
3000, 3010. May be repeated three times for credit for a maximum of 8 units
toward graduation; only one enrollment (2 units) may be counted toward the
B.A. Communication. Six hrs. act.
|
3224
Media
Workshop: Internet (2)
A supervised laboratory experience in the exploration of story telling and
narrative communication with multimedia and interactivity; development of
new media skills; preparation of materials for online media, progression
from linear into non-linear narrative. Prerequisite: COMM 2200. May be
repeated three times for credit for a maximum of 8 units towards
graduation; only one enrollment (2 units) may be counted toward the B.A.
Communication. Six hrs. act.
|
3231
Media
Workshop: Radio (2)
A supervised laboratory experience in the preparation of materials for
radio, particularly university productions. Maximum number in any workshop:
six (6). Prerequisite: COMM 3160 or consent of instructor. May be
repeated four times for credit, for a maximum of 10 workshop units towards
graduation. Six hrs. minimum per week.
|
3232
Media
Workshop: Video/Documentary (2)
A laboratory experience in video and documentary production. Prerequisite:
COMM 2200, 3000, 3010. May be repeated three times for credit for a maximum
of 8 units toward graduation; only one enrollment (2 units) may be counted
toward the B.A. Communication. Six hrs. act.
|
3235
Journalism
Practicum (1-3)
Students acquire hands-on newspaper experience by working five to fifteen
hours per week for The Pioneer under the direction of the faculty
advisor to The Pioneer. Positions include editors, reporters,
photographers, production assistants and account executives. Prerequisites:
COMM 2200, 3010; permission of Pioneer Advisor. May be repeated for credit,
for up to a maximum of 6 units. Three to nine hrs. act.
|
3240
Public
Opinion (4)
Reading and discussion focusing on the relationship of public opinion and
the mass media, including an examination of the literature on attitude
change. Practice in conducting and interpreting opinion surveys. Prerequisites:
An introductory course in sociology or psychology, or consent of
instructor.
|
3250
The
Media in Wartime (4)
Exploring media coverage and the role of the press during political and
military crisis. This unique, hands-on course offers an opportunity to
study intricacies of wartime reporting under censorship constraints.
|
3340
Graphic
Communication (4)
A survey of the concepts and methods of non-verbal communication with an
emphasis on computer-oriented media. Provides an introduction for desktop
publishing which includes design, layout, and graphic production for
electronic and print media publication.
|
3360
Electronic
Publishing and the Internet (4)
Introduction to the Internet computer network. Use of the Internet for
student research and electronic publishing; placing student publications on
the Internet. Three hrs. lect., 2 hrs. act.
|
3380
Mastering
Modern Media (4)
An in-depth, investigative survey of contemporary media, including print,
film, broadcasting, and web, emphasizing the content formation and the
consumer's organization of output. An opportunity to learn about, and
structure for oneself, the seemingly endless media output currently
available.
|
3400
The
Ethnic Media in America (4)
Reading and discussion focusing on the development and impact of the ethnic
media in American society, including an examination of purpose, role,
audience and support. Instruction includes visits by prominent ethnic media
representatives and field trips to ethnic media in the Bay Area.
|
3485
Voice
and Speech Improvement (4)
The acoustic features of the voice-resonance, pitch, rate, intensity, and
articulation. Designed to improve the normal speaking voice through
practice, and to understand the power of the voice in human communication.
|
3500
Photojournalism
(4)
The use of photography as a tool in reporting and interpreting news for
print media. Processing and printing black and white photographs, camera
techniques, composition, picture page design. Not open to students with
credit for MCOM/ART 3500. Cross-listed with ART 3500. Miscellaneous course
fee. See quarterly Class Schedule for current fee. Two hrs. lect., 4 hrs.
studio act.
|
3510
Small
Group Communication (4)
Principles and methods of public and group discussion in problem solving
and learning situations. Development of individual skills in discussion
preparation, participation, and leadership through practical application.
Small group dynamics.
|
3520
Nonverbal
Communication (4)
Correlation between verbal and nonverbal communication systems. Principles,
theories, and effects of physical appearance, space, body posture, facial
displays and paralanguage on the process of human communication.
|
3530
Interviewing
Principles and Practices (4)
Combining communication theory and practice, students acquire skills in
planning, managing, and interpreting various types of interviews. Skills
acquired include how to conduct, respond to and analyze survey interviews,
persuasive interviews, informational interviews, employment interviews, and
counseling interviews.
|
3540
Business
and Professional Presentations (4)
Principles, techniques, and presentational skills for professional and
business speaking. Topics include oral reports, proposals, briefings,
training modules, motivational speaking, and audio-visual presentations.
Emphasis on presentation development, delivery skills, and preparation and
use of audio-visual aids and multimedia.
|
3555
Managing
Meetings (4)
Management of formal business meetings for maximum efficiency in all
varieties of democratic groups. Development of personal qualities of
confidence and expertise to participate, function as a leader, or hold
office in deliberative assemblies. Understanding the philosophical
procedures underlying the discipline of parliamentary procedure.
|
3560
Persuasion
Theory and Practice (4)
Models of analyzing media designed to reinforce and/or shift attitudes,
motivate action and gain compliance. Application through oral, written, and
media-driven formats.
|
3600
Intermediate
Photography (5)
(See ART 3600 for course description.)
|
3630
Advanced
Digital Photography (4)
(See ART 3630 for course description.)
|
3660
Portrait
Photography (4)
(See ART 3660 for course description.)
|
3670
Introduction
to Studio Lighting (4)
(See ART 3670 for course description.)
|
3671
Advanced
Studio Lighting (4)
(See ART 3671 for course description.)
|
3680
Photography
Career Preparation (4)
(See ART 3680 for course description.)
|
3810
Introduction
to Communication Theory (4)
Reading and discussion of the theoretical literature on communication.
Theories in interpersonal, organizational, public, and mass communication.
General theories that underpin the study of both public mediated and
person-to-person communication.
|
3898
Cooperative
Education (1-4)
Supervised work experience in which student completes academic assignments
integrated with off-campus paid or volunteer activities. Prerequisites:
at least 2.0 GPA; departmental approval of activity. May be repeated for
credit, for a maximum of 8 units. Not for credit in Mass Communication
major or minor. Maximum 4 units credit accepted toward Speech Communication
major or minor. CR/NC grading only.
|
3999
Issues
in Communication (4)
|
4005
Histories
of Film (4)
(See ART 4005 for course description.)
|
4006
Intermediate
Video Production (4)
Pre-production of creative video and digital projects intended for
broadcast of the CSUEB Internet portal. Determining target audience,
writing proposals, audio-visual shooting/edit plan, budgeting, scheduling. Prerequisite:
COMM 3100. May be repeated once for credit for a maximum of 8 units.
|
4010
Public
Affairs Reporting (4)
Examination of sources of information for mass media. Study to include the
analysis of public records and public access broadcast channels. Dynamics
of and practice in investigative reporting, interviewing and writing for
these modes. Prerequisites: COMM 2200, 3010. Three hrs. lect., 2 hrs.
act.
|
4050
Theories
of Mass Communication (4)
Reading and discussion of the theoretical literature on mass communication.
Surveys theories of media effects, persuasion, characteristics of audiences
and channels, and the variety of human communication behavior related to
mass media. Prerequisite: PSYC 1000 (or 1005) or SOC 1000 (or one of
1001, 1002, 2001, or 2002); or consent of instructor.
|
4100
Television
Documentary Production (4)
Fundamentals of producing television documentaries using such basic story
development patterns as concept, treatment, research, story focus, story
boarding, scripting, performing and narration. Prerequisite: COMM 3130
or consent of instructor. Two hrs. lect., 4 hrs. act.
|
4107
Relational
Communication in Organizations (4)
Personal, public and professional relationships in organizational life.
From family communication to entering and departing work situations,
superior-subordinate relations, evaluating performance, harassment, and
conflict. Organizational pathologies and healthy communication.
|
4150
Media
and Government (4)
Interactions between the media and government. Reading on and discussion of
current issues, including political elite uses of the media;
reporter-official relationships; studies in power manipulation, co-optation
and conflict.
|
4183
Speech
and Debate Activities Workshop (1-3)
An activity course for students participating in the co-curricular
presentations of the department. Includes competition in debate and various
speech events plus appearance before community groups. Field trips
required. Prerequisite: Consent of instructor. May be repeated for
speech communication credit, for a maximum of 24 units.
|
4200Radio
Programming and Promotion (4)
Theory and practice of radio programming and promotion, including audience
and music research, music rotations, news and public affairs programming,
on- and off-air promotions, bartering, broadcast formatics, working with
clients, record companies. Prerequisite: COMM 3160 or consent of
instructor. Two hrs. lect., 4 hrs. act.
|
4201
Comparative
Traditions of Rhetoric (4)
A study of Greek, Roman, and non-European traditions of rhetoric and
oratory with an emphasis on theories of discourse, rhetorical practices,
and the influence of particular cultures on rhetorical theory and practice.
|
4205
Ethics
and Law in Communication (4)
Ethical issues in communication. Includes principles and practices in
contexts of public, interpersonal, organizational, mediated, and cross-cultural
communication. Case studies of current laws and regulations relating to
freedom of speech; defamation; contempt; invasion of privacy; obscenity;
copyright and related issues.
|
4207
Organizational
Transformation (4)
Addresses theory of interactions between communication practice and culture
in public and private communication situations. Analysis of organizational
communication from perspective of theory, communication, and culture to
foster and inhibit organizational change.
|
4300
Intercultural & International Communication (4)
Socio-political/cultural analysis of communication and the role of media
with attention to relationships between and among cultural and racial
groups within the US and other nations. Includes analyzing bias and
stereotypes.
|
4411
Principles
of Argumentation (4)
The elements of argumentation emphasizing presumption and burden of proof;
propositions; issues; reasoning and fallacies; models of argumentation; and
criticism of argumentation from the courtroom, legislature, and other
settings.
|
4450
Selected
Topics in Reporting and Editing (4)
Advanced methods for reporting and editing in mass communication. Topics to
be selected from such areas as: enterprise reporting, consumer reporting,
editing practices, editorial writing. Content may vary and will be
announced before registration. Prerequisite: COMM 2200, 3010. May be
repeated once for credit with consent of instructor, for a maximum of 8
units.. Three hrs. lect., 2 hrs. act.
|
4500
Gender
Identity and Representation in Media (4)
Study of gender in media, including both gendered images in media content
and an examination of impacts of gender and identity in the media
industries. Reading and discussion, including content analysis of
contemporary and historical gendered media portrayals.
|
4510
Public
Relations Theory and Practice (4)
Principles of public relations as applied to the creation and production of
messages for institutions and industry. Analysis of moving public opinion.
Analysis of their "publics" including investigation of the
psychological, sociological, economic, political and ethical foundations. Prerequisite:
COMM 2300.
|
4515
Critical
Discourse in Multicultural America (4)
Study of ancient and modern theories of rhetorical criticism. Extensive
practice in applying principles of criticism to public communication in the
diverse and multicultural American society. Emphasis on development of
competence in analysis and refinement of judgment.
|
4520
Advertising
Form and Function (4)
Principles of advertising applied to the creation and production of
advertising messages in their many forms including the investigation of the
psychological, sociological, economic, and legal aspects.
|
4530
The
Advertising/Public Relations Campaign (4)
Current issues in advertising and public relations. Term project applying
advertising or public relations principles to research, creation and
production of all aspects of an actual campaign. Prerequisites: COMM
2200, 3200 or consent of instructor.
|
4540
Selected
Topics in Mass Communication and Public Policy (4)
Subjects selected from such areas as: law, ethics, regulation, legislation
and access to information. Content may vary and will be announced before
registration. Prerequisite: Senior Standing. May be repeated once for
credit with consent of instructor, for a maximum of 8 units.
|
4600
Image
and Idea (4)
(See ART 4600 for course description.)
|
4610
Rhetoric
of Popular Culture (4)
Critical analysis of how popular culture (including clothing, sports
events, television, rock concerts, ethnic festivals, advertisements,
shopping malls, etc.) works rhetorically as messages and how it works
discursively in our interactions with self and others. Students conduct
field projects.
|
4620
History
of Photography (4)
A general survey of the history of photography. The technical development
and the social, aesthetic and commercial impact of the medium. Cross-listed
with ART 4620.
|
4650
Internship
in Communication and Media (2, 4)
On-the-job experience with media agencies and offices in the Bay Area. Ten
to twenty hours weekly. Prerequisites: senior standing, consent of
instructor. May be repeated for credit, for a maximum of 8 units, with only
4 units applicable to the Mass Communication major. CR/NC grading only.
|
4750
Mass
Communication Research (4)
Applied research practices for journalists, public relations and
advertising practitioners, and communication researchers. Traditional and
innovative methods of gathering information: library research,
interviewing, interpretation of public opinion polls, interpreting research
literature. Computer database searches and analysis of data. Prerequisite:
COMM 3200. Not open to students with credit for COMM 3800.
|
4810
Human
Communication Theory (4)
Theories and models of interpersonal and organizational communication, and
implications of those theories for research in human communication.
|
4850
Gender
and Communication (4)
The communication styles of females and males in a variety of interpersonal
and public settings. Emphasis on gender-related communication behavior as
it influences effective personal and professional interaction.
|
4858
Communication
in Personal Relationships (4)
The influence of culture, gender, and sexual orientation on the community
of intimacy in romantic, friendship, and family relationships.
|
4860
Ethnic
Public Address (4)
The rhetorical principles and public address of ethnic speakers in the
United States, including Native American, Asian American, Latino, and
African American rhetoric.
|
4870
Methods
of Research in Speech Communication (4)
An introduction to an application of theories and methods of conducting
both quantitative and qualitative research in speech communication. Issues
of basic research design and data analysis are explored and applied to
specific research topics.
|
4875
Senior
Seminar (4)
Integration of elements through discussion of current issues in the field.
Learning portfolios demonstrating acquisition of intellectual and
skill-based competencies are presented, refined, and reviewed by peers and
faculty. Prerequisites: COMM 1000, 2200, 3200, and 3810.
|
4880
Conflict
Management (4)
Theory and application of communication methods for managing expressed
disagreements in personal, professional, and public communication spheres.
|
4885
Senior
Project: Professional, Public and Organizational Communication (4)
Creation of a comprehensive project that synthesizes learning in the
Professional, Public and Organizational Communication option involving an
integrated communication plan or a Public Relations/Advertising campaign
completed in conjunction with a local company. To be taken as late in the
student's senior year as possible as determined by its availability.
|
4890
Senior
Project: Media Production (4)
Creation of a comprehensive project that synthesizes learning in the Media
Production option involving visual/new media, e.g. documentary, feature or
investigative report. To be taken as late in the student's senior year as
possible as determined by its availability.
|
4900
Independent
Study (1-4)
May be repeated for credit with consent of instructor, for a maximum of
12 units.
|
